Since 1994

Specialist in management and marketing of different wine projects

“I am interested in vineyards, people and their wines”

HUMAN PROFILE

This castillian with catalan legs has developed his professional activity in the world of wine marketing for over 20 years. Raised in the countryside, I began to work on a family agrarian farm in the Torozos mountains. Here the link came up with land and its labor.

METHOD

All wineries have a need to sell but very few of them are prepared to do so. From the vineyard to the bottle on the customer´s table there is a process of value creation that must be accomplished. Fissures at any point in this process are obstacles to achieve commercial goals.

WINERIES

My work has a lot of communication and another part of motivation, communicate what has been learnt and motivate to believe in it. I seek the personality of the vineyard and the team behind each bottle, sometimes marketing does not make any sence, we must rely on a well done job and wait for the results.

ACTIVITY

Discover my activity and the different events I will attend.

ALL WINERIES HAVE A NEED TO SELL BUT VERY FEW OF THEM ARE PREPARED TO DO SO

ABOUT ME

Raised in the countryside I began to work on a family agrarian farm in the Torozos mountains. I have developed my career in the world of wine marketing for over 20 years.

THE METHOD

All wineries have a need to sell but very few of them are prepared to do so in a sustainable and profitable way. From the  vineyard to the bottle of the customer´s table there is a process of value creation that must be accomplished.

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