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It takes 10,000 wines to truly get close to wine, to understand it, to extend it, to love it. 10,000 wines are needed to be able to differentiate their infinite nuances, their expression in different regions, vintages, and markets, to listen to their music in silence and express their passion dispassionately. 10,000 Wines, the blog of PMR, aims to inform and inspire… and also to provoke.

We must ensure that our sector breaks out of its introspection and begins to discover new ideas, new possibilities, and new markets.